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Cowards Welcome
 

COWARDS OR HIGHLY SENSITIVE PATIENTS ARE ESPECIALLY WELCOME AT ALHAMBRA DENTAL. Technological advances in dental anesthesiology have been integrated into Dr. Chao’s patient care, so that even the most sensitive and anxious patients, in a short time, actually look forward to and enjoy their visits with us. Total patient ease and comfort is the central theme of our practice. This theme extends to the way our staff answers your first call, the way you are warmly greeted, to the professionalism used to communicate with you regarding your needs and concerns.
 

OVERCOME DENTAL PHOBIA
THROUGH IATROSEDATION®

 

By John Chao, DDS, MAGD
 

Faculty, Behavior Science Section
 

USC School of Dentistry
 

Since 1974 thousands of fearful patients have been successfully treated by mean of “iatro-sedation” at USC School of Dentistry, whose Behavior Science Section, under the direction and stewardship of the late Dr. Nathan Friedman, a pioneering periodontist and USC professor of dentistry developed this groundbreaking curriculum in the 1960’s aimed at helping apprehensive patients overcome their fear of dental treatment.
 

The following essay, based in part on ten years of experience in teaching iatrosedation in the Behavior Science Section at the USC School of Dentistry, is a unique, innovative presentation of this non-pharmaceutical approach to dental anxiety in that it is written from the standpoint of and for the benefit of the patient, rather than the doctor. It is written for dissemination to the general public in the hope that those who have high anxieties regarding dental treatment will know that there is a predictable, evidence-based method by which their fears associated with dental treatment can be dissolved and the quality of their lives can be dramatically improved as a result.

i Friedman N. Psychosedation, part 2 –iatrosedation. In McCarthy FM (ed): Emergencies in Dental Practice. Philadelphia, WB Saunders Co. 1979.
ii Friedman N: Iatrosedation. The treatment of fear in the dental patient. J Dent Educ 47 (2): 91-95. 1983.
iii Friedman N. A dentist oriented fear reduction technique: The iatrosedative process. Compend Contin Educ Dent. Vol. X no2 113.
iv Hägglin C, Berggren U, Hakeberg M, Hallstrom T, Bengtsson C. Variations in dental anxiety among middle- aged and elderly women in Sweden: a longitudinal study between 1968 and 1996. J Dent Res 1999;78:1655-61.
v Hakeberg M, Berggren U, Carlsson SG. Prevalence of dental anxiety in an adult population in a major urban area in Sweden. Community Dent Oral Epidemiol 1992;20:97-101.
vi Milgrom P, Fiset L, Melnick S, Weinstein P. The prevalence and practice management consequences of dental fear in a major US city. J Am Dent Assoc 1988;116:641-7.
vii Moore R, Birn H, Kirkegaard E, Brodsgaard I, Scheutz F. Prevalence and characteristics of dental anxiety in Danish adults. Community Dent Oral Epidemiol 1993;21:292-6.
viii Stouthard ME, Hoogstraten J. Prevalence of dental anxiety in The Netherlands. Community Dent Oral Epidemiol 1990;18:139-42
ix Vassend O. Anxiety, pain and discomfort associated with dental treatment. Behav Res Ther 1993;3 1:659-66.
x Corah NL, Development of a Dental Society Scale, J Dent Rest 1969; 48: 596.
xi Janis IL, Psychological Stress, New York, Wiley, 1958.